Archive for seo

Has internet marketing evolved into digital marketing?

ppcIn the past, a business would get their website up then look for a gun internet marketing genius (like myself) to get some traffic to the site.

Most web designers are completely useless when it comes to internet marketing. I hate it when I see design favored over functionality. Basic search engine optimization factors are often ignored completely!

But there has been a bit a bit of shift in the market over the last few years. With many web design & web development companies looking to offer their clients an ‘all in one’ solution.

Makes sense right? Why put in all the hard yards just to hand over all future marketing to another company?

digital marketingSavvy design agencies are now starting to re-brand themselves as a digital marketing agency to keep that extra slice of the pie. Offering new expanded services that include SEO, SEM and Social Media strategies to filter traffic through sites like Facebook and Twitter.

Internet Marketing, which is basically digital marketing without the design and development aspect has kind of been misunderstood in the past. Most people I talk to about it walk away with a more confused look on their face than they begin with.

There is so much more to internet marketing that can often be overlooked. People understand that getting traffic is great, but not all traffic can be good. The wrong kinds of traffic can leave your site with a poor bounce rate and low conversions.

So all that being said, I think there is still a place for internet marketers and digital marketers. Especially with new technology such as tablets & smart phones being available. Being a digital marketing expert is a more diverse field but one that embraces change rather than getting left behind.

Think like a search engine …

I had a client over today who is new to the whole website scene, looking to market a new product he has designed. It is a portable camping shower designed for Australians.

Of course he went out and purchased the domain name, but after talking to him further he was quite interested in my advice for additional domain names.

While many would argue that keyword domain names are not as potent since Google rolled out it’s “Exact match Domain” update. They are still much better at getting results than domains with out keywords.

What do your visitors type to find you?

Say you don’t yet have a website and only a vague guess at best on what people would search to find you. Luckily Google has a keyword tool that you can use to find data for your location. For my client we found that three search terms had around 3,600 local (Australian) searches per month. These three had obviously been bundled together by Google, deemed so similar that that they share the same data. These three search terms were:

  1. shower for camping
  2. camping shower
  3. shower camping

However, using another awesome Google tool, Google trends, we can break this data down even more. In fact it showed that “shower for camping” had actually a very low volume of searches in the last 12 months. Camping shower had the most, but not by much.

Google Trends data

Click image to enlarge.

My client was shocked just how many people actually search for “shower camping”. The reason this is so, is due to the way the search engine has evolved over the last few years.

Predictive searches have changed the way people search. No longer do people search for structured key phrases such as shower for camping they are typing before thinking!

The searcher knows they want a shower and types that in, but doesn’t see any instant results that have to do with camping, so they add that word and then are greeted with Google’s top 10 results for “shower camping”. It is worth noting that these 10 results vary slightly to the 10 results for “camping shower”.

What does this mean to you?

It means you can better place your website in the search engines by structuring your content and links to your website. For example, you could write up and article using those keywords in a sentence like “The words hot shower, camping and Australia are rarely used in the same sentence. However, with the innovative Oppi portable shower you can now go camping and have the luxury of a hot shower on the go“.

My client went ahead and purchased www.showercamping.com which I think will have a much more instant effect in the search engines over his brand name domain.

Pinterest Clone

Looking about for various Pinterest clones on the web for SEO purposes.

How does this work? Well, say I post an image on my blog:

beard etiquette

By adding it to a board on Pinterest I am getting a great back link. These links don’t pass on any pagerank but if you get a great image up and it gets shared around that can really boost your chances of getting exposure for your website.

So what are some other pinterest like sites to maximise exposure?

These are many niched sites out there. One of my favourites is Gentlemint (Pinterest for blokes).

I also setup my own Pinterest clone from a script I purchased online called Bleep It. It is a PHP MySQL run site which is fairly similar to Pinterest but has a couple of bugs and customisations that I still need to sort out.

Knowing what your are good at

There comes a time when you have to take a step back.

For years I have been doing all aspects of SEO. From writing the content and sourcing the best strategic place on the internet to get the best results.

But over the last financial year, business has really picked up to the point that I struggle to meet deadlines and put together articles that are not to my usual high standards.

But over the last few months I have been using Fiverr to source some great content writers from all around the globe.

It has really allowed me to focus on more important aspects of my business and still maintain my control over when I submit the articles.

If you haven’t used Fiverr, I highly recommend you check it out. I have managed to get some amazing things done with the help of my new Fiverr friends. Here are a few examples of what I have achieved:

  • Keyword articles for submitting to blogs, article sites and websites
  • Content for heaps of sites I just haven’t had time to write myself
  • Custom videos for branching SEO to a number of high ranked video sites. e.g. YouTube, Vimeo, Viddler.
  • Custom logos for websites. From people with much more advanced Photoshop skills than I.
  • Social Buzz. People who will like your content and give honest feedback to generate discussion.

Check out Fiverr and increase your productivity!